Mapping Success: Join the Discovery Map International Franchise Family

For over 50 years, Discovery Map International has been leading travellers to the best-kept secrets of local communities. Founded in 1974 by Peter Hans, our CEO, Discovery Map started as a local map-making venture before blossoming into a dynamic franchise network approximately 16 years later. What sets Discovery Map apart is our unique approach to community engagement, advertising, and tourism support. Our franchise model empowers local business owners to advertise on visually captivating, user-friendly maps distributed freely to visitors. These maps cater to both tourists and locals, serving as essential navigational tools and discovery guides.

The success of our franchisees speaks volumes about our model’s efficacy, with many territories thriving for over a decade. While the digital navigation landscape poses a challenge, it also presents an opportunity. We’ve embraced this by incorporating digital components while preserving the timeless appeal of our printed maps, catering to modern travelers seeking a “digital detox” and immersive wayfinding experiences. At Discovery Map, our flagship product remains our beautifully illustrated, locally-focused map ads. While we’ve evolved our offerings to enhance map ad creation and distribution, our commitment to providing engaging, tangible maps remains unwavering.

New franchisees receive comprehensive training covering all facets of the business, from production and sales to marketing and customer relations. Ongoing support ensures our franchisees stay ahead of the curve, with access to resources and continued education. What truly sets Discovery Map apart is our hyperlocal focus, artistic map design, and dedication to community engagement. Our franchisees become integral members of their local ecosystems, fostering relationships and driving economic growth. The success stories of our franchisees speak volumes, highlighting the satisfaction of making a difference, enjoying flexible work arrangements, and reaping financial rewards.

To join our family, we seek passionate individuals with strong sales and marketing skills who align with our brand values. The initial investment typically ranges from $25,000 to $50,000, with ongoing fees covering royalties and marketing contributions. Discover the world with Discovery Map International, where every map tells a story, and every story leads to adventure. Discovery Map International takes pride in its comprehensive marketing and advertising support system structured for franchisees. This includes national brand marketing efforts, access to marketing materials, and guidance on local marketing strategies. Franchisees benefit from a well-rounded approach to reaching their audience effectively.

Territory or location determination for each franchise is a meticulous process. Factors such as population density, tourism potential, and existing business landscape are considered. Potential franchisees work closely with us to identify territories best suited to their goals and aspirations, ensuring a strategic fit for their business. Facing challenges is a natural part of any venture, and Discovery Map International stands ready to address them. From adapting to new business models to managing time effectively and navigating local market dynamics, comprehensive training, ongoing support, and access to an experienced network of franchisees help overcome these obstacles.

While individual results may vary, Discovery Map franchisees have the potential to achieve significant profitability. Our franchise model optimizes revenue streams through advertising sales and partnerships while minimizing operational costs, ensuring a pathway to financial success. Staying ahead in the industry requires staying updated on trends and remaining competitive. We continuously monitor industry trends, consumer preferences, and technological advancements, adapting our products, services, and marketing strategies accordingly. This agility ensures our franchise remains relevant and competitive in the ever-evolving landscape of travel and tourism. Commitment to sustainability is integral to Discovery Map’s ethos. We promote responsible printing practices, support local businesses, and advocate for eco-conscious tourism, aligning our efforts with a vision for a sustainable future.

Conflict resolution is handled with fairness and transparency at Discovery Map International. Our established process prioritizes open communication and mutual understanding, seeking to resolve disputes amicably while maintaining positive relationships with franchisees. The timeline for franchise profitability can vary, but with comprehensive training and support, many franchisees achieve profitability within the first year of operation, setting a course for long-term success. While we encourage long-term commitment, we understand that circumstances may change. We facilitate the sale or transfer of franchises through a structured process, ensuring a smooth transition while safeguarding the interests of both parties.

Consistency in quality across all franchise locations is ensured through rigorous quality control standards and ongoing support. Franchisees receive training, resources, and guidance to maintain consistent adherence to these standards, upholding the brand’s reputation for excellence.

Looking to the future, Discovery Map International is committed to continuous innovation and growth. Plans include expanding digital offerings, exploring new markets, and enhancing franchisee support systems to empower our network and drive further success.

Discover the world anew with Discovery Map International, where every step leads to adventure, and every map tells a story of discovery.