Trailblazing Resilience: The Journey of Veronica Jones in Business and Beyond

Trailblazing Resilience: The Journey of Veronica Jones in Business and Beyond

Veronica Jones is an inspiring figure in the business world and as a three-time entrepreneur, and former medical industry CEO, she has made her mark as an innovative trailblazer. Serving as a Certified Coach and Founder of The Life Coaching Co, Veronica’s journey has been a testament to resilience and determination. Despite facing numerous challenges including a life-threatening illness, navigating the Global Financial Crisis (GFC) and a divorce, she has maintained a positive mindset and pushed forward, proving that anything is possible with the right beliefs.

Growing up in an environment where her parents ran a business, Veronica developed a passion for entrepreneurship at a young age. She saw the excitement that came with running a business and knew it was the path she wanted to pursue. Entrepreneurship was in her DNA, and she embraced it wholeheartedly.

Throughout her career, Veronica has witnessed positive changes in the landscape for women in business, with more females being appointed to executive and leadership positions across various industries. She has seen the ascent of female entrepreneurs and has been fortunate to coach some of them. In the corporate sphere, she’s noted progress in programs supporting women’s career advancement and a growing emphasis on work-life balance and flexibility.

As a successful business leader, Veronica acknowledges the importance of addressing gender biases and stereotypes in the workplace. She advocates for leading by example, raising awareness of unconscious biases, and fostering open dialogues to create a safe environment for discussion and equity.

To further promote gender equality and empowerment, Veronica stresses the need for businesses to conduct pay equity audits to ensure fair compensation practices. She believes equal pay for equal work and experience is a fundamental step towards creating a more inclusive environment. She also suggests organizations prioritize gender-inclusive policies, transparency in promotions, and opportunities for career advancement.

Veronica believes that women bring unique strengths and qualities to the business world, including strong intuition, empathy, and emotional intelligence. She encourages aspiring female entrepreneurs to believe in themselves and their unique perspectives, as these attributes can set them apart from others in business.

Indeed, Veronica has faced tough decisions as a female business leader, including being in the unenviable position of letting team members go during the GFC. However, through the demonstration of empathy and compassionate leadership she navigated this challenging situation, maintaining a commitment to the wellbeing of her team and the success of the business.

As an accomplished businesswoman, Veronica knows the importance of mentorship and networking for career advancement. She advises aspiring women to surround themselves with a ‘Success Squad’ – individuals who can offer guidance and support.  This is something Veronica has committed to fully, by developing a strong network of like-minded professionals who seek to empower each other.

In balancing work and personal life, Veronica views both aspects as integral to her overall well-being. She employs flexible work arrangements, delegation, and clear boundaries to maintain success in both areas.

Looking ahead, Veronica envisions a future where female entrepreneurship is strengthened, and women-owned businesses have global influence. She believes that further support from policy makers with increased access to finance, and streamlined regulations to empower female entrepreneurs are key. She sees initiatives such as business incubators, accelerators, and investment in female-led startups playing pivotal roles in achieving this vision.

Veronica’s journey highlights the possibilities that arise when women embrace their potential and pursue leadership roles in business, inspiring us all to fearlessly embrace our potential and drive change.

For further information on Veronica Jones and The Life Coaching Co, visit