LA MAISON DU PAIN: A Slice of France in Every Bite

LA MAISON DU PAIN is the brainchild of a passionate Franchisor deeply enamored with France. With a foundation built on authentic French recipes and an ambiance that whisks visitors away to the South of France, the establishment offers an unparalleled experience. The journey of the Franchisor highlights the importance of starting early, obtaining a solid education, and building a network. Over the years, it became clear that true professional success is shaped by the cumulative experiences of past endeavors. The Franchisor firmly believes that success is achieved when intuition meets experience.

Since its inception in 2011, LA MAISON DU PAIN has captivated millions of taste buds with its authentic French bakery and patisserie products. Renowned for its delectable tarts, croissants, macarons, beignets, and éclairs, the franchise offers a gastronomic journey with every bite. More than just a bakery, it is a destination for those seeking an authentic taste of France. Helmed by Bernd Steiner, the brand’s commitment to French culinary arts is evident in every product. With locations in Frankfurt, Darmstadt, Wiesbaden, Hamburg, Main-Taunus-Zentrum, Braunschweig, and Bad Homburg, among others, LA MAISON DU PAIN is a certified member of the German Franchise Association and a beloved French-inspired bakery and bistro serving all-day breakfast, patisserie, and more. LA MAISON DU PAIN distinguishes itself with a unique competitive advantage: it transports its customers to France. The warm and charming French atmosphere, complemented by the aroma of fresh bakery products and the melody of French Chansons, creates an immersive experience. The brand avoids chasing fleeting trends, focusing instead on fostering the French way of life, known as “L’ART DE VIVRE.” This philosophy emphasizes the joy of life, appreciation of beauty, and indulgence in good taste. True to its name, which means “House of Bread,” the franchise specializes in bread-based dishes like tartines, flammkuchen, and quiches. Its bakery and patisserie offer a delightful array of products from all corners of France.

The food industry is both challenging and unpredictable, where competition is fierce, and consumer loyalty is fleeting. In such a landscape, LA MAISON DU PAIN stands out by focusing on the quality and innovation of its offerings. Recognizing that customers seek novelty and superior taste, the franchise continuously introduces new products to keep its clientele engaged. This approach not only addresses the evolving preferences of consumers but also positions LA MAISON DU PAIN as a leader in providing fresh, exciting culinary experiences.

LA MAISON DU PAIN’s journey to becoming a renowned brand was not without obstacles. As the franchise expanded, it encountered significant challenges, including a partner attempting to replicate its business model unsuccessfully. This experience underscored the importance of the franchise’s core values. LA MAISON DU PAIN is, at its heart, a people-focused business. Despite the complex systems behind its operations, the brand remains dedicated to creating a welcoming space for guests. Continuously introducing new and delicious products without compromising the quality of existing ones is a cornerstone of their approach. Additionally, the franchise places a high priority on effective packaging, ensuring that every product reaches the customer in perfect condition.

Understanding the dynamic nature of the market, LA MAISON DU PAIN frequently updates its marketing and operational strategies. Innovation is key, and the franchise is always experimenting with flavors and expanding its menu to offer customers fresh experiences. This constant evolution helps the brand maintain its strong connection with customers, making LA MAISON DU PAIN a preferred choice for those seeking a delightful culinary experience. Despite the praise it receives, the franchise never rests on its laurels and strives to introduce new and better products without compromising on quality. LA MAISON DU PAIN has developed a successful business model that it now offers to franchisees. The brand aims to save others from the trial and error process by providing a proven system designed for success. This system not only ensures the success of its franchisees but also positions LA MAISON DU PAIN as a market leader. The franchise is keen to expand across Europe, seeking partners to act as Master-Franchisors and share in its success.

The CEO of LA MAISON DU PAIN has implemented significant changes over the past three years, driven by a proactive and creative approach. This “positive paranoia” means always staying one step ahead of competitors and anticipating customer needs and desires. While success can sometimes bring unexpected challenges, the CEO remains prepared to tackle any setbacks. This readiness to address issues head-on, combined with a sense of accomplishment and appreciation for the journey, has been instrumental in the franchise’s growth. Despite achieving considerable success, the CEO has maintained the same mindset and determination that fueled the company’s early days.

The CEO of LA MAISON DU PAIN offers valuable advice for new startups, emphasizing the importance of maintaining a unique and complementary concept that can thrive in major European cities. Reflecting on the journey, the CEO likens it to climbing a mountain: “If you reach the peak of the mountain top, make sure that you descend the peak as soon as possible. If you stay too long – either you freeze to death or go crazy.” This analogy underscores the importance of continuous movement and adaptation, avoiding complacency, and always striving for the next achievement.

LA MAISON DU PAIN’s story is one of passion, innovation, and resilience, setting a high standard in the industry and offering a model of success for others to follow.


Airport Zurich Switzerland
Prime Center 1
8060 Zurich Flughafen

Brand has a history of over 12 years

150 LA MAISON DU PAIN outlets worldwide in 2026